Client
Blueline Surf & Paddle Co.
Location
Jupiter, Florida
Brand
Pukka
Product
Custom high-crown structured 6-panel hats with Bond-Go finish (6 colorways)
Overview
Born in Jupiter, Florida, Blueline Surf & Paddle Co. blends surf, paddle, and coastal lifestyle into a single retail experience. Since 2010, the brand has connected locals and visitors through apparel, rentals, and community—offering everything from paddleboard and kayak access to a curated lineup of coastal lifestyle gear.
With a strong local following and a focus on comfort-driven, sun-ready products, Blueline’s retail offering is built specifically for South Florida living.
The Project
Blueline partnered with Conch Agency to develop a custom headwear program that could stand out in-store while aligning with the brand’s coastal identity. The goal was to create a technical, retail-ready hat that combined performance features with a distinct, elevated look.
Through our partnership with Pukka Headwear, we developed a high-crown structured 6-panel hat featuring a Bond-Go finish and a range of six colorways. The program was designed to offer variety while maintaining a cohesive aesthetic across the lineup—giving Blueline a stronger, more intentional headwear presence.
The Challenge
Blueline needed a product that could perform in Florida’s sun-heavy environment while still standing out in a competitive coastal retail setting. The program required:
A performance-driven hat suitable for daily outdoor use
A unique finish that elevated the product beyond standard headwear
Strong visual consistency across multiple colorways
A design that resonated with both locals and visiting customers
Balancing function, style, and retail appeal was key to ensuring the product would perform on the shelf.
Rickie Fowler signs a Blueline hat.
Video courtesy of Blueline Surf & Paddle Co.
The Result
Thanks to Pukka’s fully custom manufacturing capabilities, Conch Agency delivered a headwear program that quickly became one of Blueline’s top-selling products. The combination of technical performance, unique finish, and strong brand alignment drove consistent in-store demand and local recognition.
The program gained additional visibility when PGA professional Rickie Fowler was seen wearing a Blueline hat—further reinforcing the brand’s presence and accelerating interest in its headwear offering.
Today, Blueline’s custom headwear continues to be a standout category, reflecting the strength of a well-executed product backed by the right manufacturing partner.
